Experience Columbia

About Us

The Midlands Authority for Conventions, Sports & Tourism was organized as the Midlands Regional Convention Center Authority, a South Carolina nonprofit corporation as of July 5, 2001. To better define the overall purpose and mission of the Authority the official name was changed effective September 12, 2003.

Midlands Authority for Conventions, Sports & Tourism Mission:

• Directing and managing the activities and mission of the Columbia Metropolitan Convention and Visitors Bureau.
• Overseeing the development and operation of the Columbia Metropolitan Convention Center under a long-term management agreement for the benefit of the Governmental Entities: City of Columbia, Lexington County and Richland County.
• Directing and managing the activities and mission of the Columbia Regional Sports Council.
• Directing and managing the operation of the Columbia Regional Visitors Center.

On August 24, 2001, the Authority became the Supervising Member for the Columbia Metropolitan Convention & Visitors Bureau and on May 14, 2002, the Columbia Regional Sports Council became a partner in the regional marketing efforts. On September 12, 2003, the Authority’s name was changed to better reflect its responsibilities to the community.

The Midlands Authority for Conventions, Sports & Tourism consists of nine members; five representing the City of Columbia, two representing Lexington County and two representing Richland County.

The Board

• Lexington County
• City of Columbia
• Richland County

The President and Chief Executive Officer of the Midlands Authority for Conventions, Sports & Tourism will oversee the operation and management of all responsibilities delegated to the Authority.

Ric Luber